# Tags ### Step 1: Create & Manage Tags You can create and manage your tags inside the [**Orders**](https://v2.funnelish.com/orders) or [**Customers**](https://v2.funnelish.com/customers) tab: 1. Go to [**Orders**](https://app.gitbook.com/u/bBuQtvIesTRmP1FOG7RpbOHYzTF3) or [**Customers**](https://v2.funnelish.com/customers) in your Funnelish dashboard. 2. Create a new tag (e.g. *VIP*, *Subscribed*, *Purchased-ProductA, from FunnelA*). 3. Tags can then be used across your automations.

### Step 2: Add Tags with Automations Automations let you apply or remove tags automatically based on customer activity. 1. Go to **Automations** in Funnelish. 2. Create a new automation and choose a **trigger** (for example: *On purchase*, *On refund*, *On form submission*). 3. Add an **action** → choose **Add Tag** or **Remove Tag**.

5. You can follow the same process to **Remove Tag.**

6. Save your automation changes. ### Example Use Cases * Add the tag *Customer* when someone makes their first purchase. * Add the tag *Upsell Accepted* when a buyer accepts an upsell offer. * Remove the tag *Purchase Attempt* becomes a paying customer. ### ✅ Result {% hint style="success" %} From now on, Funnelish will automatically add or remove the right tags from your customers based on their actions in your funnels. This keeps your CRM clean, enables better segmentation, and allows for smarter follow-up campaigns. {% endhint %}