> For the complete documentation index, see [llms.txt](https://docs.funnelish.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.funnelish.com/automations/triggers.md).

# Triggers

When building workflow automations, the first step is to select a trigger. In this article, we will describe the six trigger options we offer, and explain how each of them works.

{% embed url="<https://youtu.be/PbmU8c3JGmU>" %}

## Triggers explained

After selecting **Start from scratch**, a pop-up window will display six trigger options.

<figure><img src="/files/gJG5y14C0HuWZK9UT65t" alt=""><figcaption><p>Automation Triggers</p></figcaption></figure>

Let's dive in and discover what each trigger means;

### On Purchase&#x20;

This will trigger when a **valid purchase has been completed.**&#x20;

### Purchase Attempt

This trigger is **most commonly used for abandoned cart flows**. It will fire **every time a purchase attempt was made**.&#x20;

Purchase attempts are triggered for example, when a customer filled in all their info, clicked the buy button, and their credit card got declined (due to bank declining the transaction, card failed the 3DS check etc) , or they just dropped off the checkout (e.g. went to PayPal and exited the session).&#x20;

### Optin

This trigger activates when a **visitor enters their email on your landing** **page** (opt-in) **and submits it.**\
\
If you’ve enabled **auto-opt-in** in the email field, the trigger **will also fire when a visitor types their email on any page, even if they don’t click submit,** so the email is captured automatically.

{% hint style="info" %}
For **abandoned cart flows** we always recommend using both **optin** and **purchase attempt** triggers together.&#x20;
{% endhint %}

### Recurring Payment

The new trigger will send any recurring payments made for that subscription.&#x20;

### Recurring Payment Fails

You can also set-up automations to send data to certain integrations when any recurring payments failed.&#x20;

### On Refund

This trigger will get activated **when you have issued a refund from within Funnelish**. This refers mainly to Stripe payments refunds, because PayPal doesn't allow processing refunds from Funnelish at the moment.

### New Subscription

This trigger is to be used when selling **Subscription Products**. Every time a new subscription was bought, this event will trigger. This trigger is to be used when sending subscription purchases to different integrations or actions.

### Subscription Canceled

This trigger will fire **when a subscription product has been cancelled**.

## Common settings

After you select a trigger, there are two configuration options.

1. Switch ON the toggle **if** you want to run that automation **once per customer**, even if they go through your funnel multiple times.
2. Decide on which steps to trigger the automation. Choose between **All Steps** or choose specific steps on the dropdown.

After you click **Create,** start [adding actions to your automation](/automations/actions.md).

![Select if to run the trigger once per customer and in which steps to activate it.](/files/yZBklpv5RnXhxQKtFtIw)