A/B Testing
Test steps based on random traffic splits
Want to compare conversion rates for two design ideas? That's easy on Funnelish.
Create and launch an A/B test for one or more variant steps with just a few clicks and then get the results on the Funnel analytics page.
Create a step for the A/B experiment.
- 1.Open a funnel.
- 2.Select a step.
- 3.Choose a variant option: clone or template. (see below)

After you create one or more variants, assign traffic splits.
- 1.Click a field next to a variant name.
- 2.Select a percentage figure in the drop-down menu.
- 3.Repeat for all variant steps.
If your numbers don't quite add up to 100%, we can adjust. Our splits are based on relative numbers rather than absolute figures. We suggest a maximum of 10-20 splits.

The Clone tool makes an exact copy of a step. Choose this option if you want to test one or more small variations based on the original step.
- 1.Click the Clone icon.
- 2.Click the Edit icon to open the step.
- 3.Make changes to the cloned step.

Edit a variant step
Choose the Template option if you want to compare the original step to a different version. Inside the Funnelish library, select an existing template or build a variant from scratch.
- 1.Click the New A/B test button.
- 2.On the new window, choose an option (an existing template or a blank canvas).
- 3.Click Continue.
- 4.Click the Edit icon to open the step.
- 5.Make changes to the variant step.
Last modified 6mo ago