# A/B Testing
Easily test and compare different step designs inside your funnels. With Funnelish A/B Split Tests, you can create, manage, and optimize multiple step variants to see what converts best - all from one place. The results of your AB split test can be seen on the [Funnel analytics](https://docs.funnelish.com/advanced-features/funnel-analytics) page.
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You can also set up variants for different countries (instead of random traffic) with a [Geo split test](#geo-splits).
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## Creating a variant step
1. **Open a funnel** and select the step where you want to run the test.
2. Click on **New Variant**.
3. Choose how to create your variant:
* **Start from scratch** – build a brand new version of the step.
* **Duplicate main variant** – make a copy of your current step and tweak it.
* **Use a saved template** – pick from your saved or Funnelish templates.
💡 Use the **search bar** to quickly find any variant you need. You can also **filter by active or inactive** variants for easier management.
New AB split test variant.
### Managing Variants
* **Promote** a variant → Make it your main step if it’s performing better.
* **Kill** a variant → Remove underperforming ones without affecting the test flow.
* **Edit** → Open and update the design at any time.
Kill/Promote Variant.
### Setting Splits
You can switch between [**Random**](#random-splits)**/**[**Geo**](#geo-splits) splits inside Step Settings:
Random/Geo Splits
#### Random Splits
* Assign a **percentage** of traffic to each variant.
* Click the field next to the variant name, choose a percentage, and repeat.
* Don’t worry if totals don’t add up to 100% - Funnelish adjusts splits automatically based on relative values.
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Tip: Keep it simple with **2–4 variants** for best results.
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#### Geo Splits
Want to test variants by **country** instead of random traffic?
1. Go to the **Step Settings**.
2. Switch from **Random** to **Geo** and save changes.
3. Assign countries to each variant using the drop-down menu.
### Viewing Results
Once your test is live, head to your [**Funnel Analytics page**](https://docs.funnelish.com/advanced-features/funnel-analytics) to track performance. Compare conversion rates, promote winners, and refine your funnel with data-driven decisions.
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