A/B Testing

Test steps based on random traffic splits
Want to compare conversion rates for two design ideas? That's easy on Funnelish.
Create and launch an A/B test for one or more variant steps with just a few clicks and then get the results on the Funnel analytics page.
You can set up variants for different countries (instead of random traffic). Learn more.

Creating a variant step

Create a step for the A/B experiment.
  1. 1.
    Open a funnel.
  2. 2.
    Select a step.
  3. 3.
    Choose a variant option: clone or template. (see below)

Setting a random split

After you create one or more variants, assign traffic splits.
  1. 1.
    Click a field next to a variant name.
  2. 2.
    Select a percentage figure in the drop-down menu.
  3. 3.
    Repeat for all variant steps.
If your numbers don't quite add up to 100%, we can adjust. Our splits are based on relative numbers rather than absolute figures. We suggest a maximum of 10-20 splits.

Clone vs template


The Clone tool makes an exact copy of a step. Choose this option if you want to test one or more small variations based on the original step.
  1. 1.
    Click the Clone icon.
  2. 2.
    Click the Edit icon to open the step.
  3. 3.
    Make changes to the cloned step.
Edit a variant step


Choose the Template option if you want to compare the original step to a different version. Inside the Funnelish library, select an existing template or build a variant from scratch.
  1. 1.
    Click the New A/B test button.
  2. 2.
    On the new window, choose an option (an existing template or a blank canvas).
  3. 3.
    Click Continue.
  4. 4.
    Click the Edit icon to open the step.
  5. 5.
    Make changes to the variant step.

Checking the analytics

Funnelish collects data for each funnel step. Learn how to open the Funnel analytics page.