# Funnel analytics

How's your funnel performing? What's the conversion rate? 

The answer to those questions (and more) can be found on the Funnelish **Dashboard** and **Funnel analytics** page. 

## Dashboard analytics

Click the **Dashboard** icon on the top menu bar to get a quick overview of business activity. The top line charts summarize total revenue, number of unique orders, conversion rate, average order value (AOV), and more. 

<figure><img src="https://2613769297-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-M1AQCa9ckIWH7hGfrUV%2Fuploads%2Fta5oyRLCgYeW3lbVLBwS%2Fimage.png?alt=media&#x26;token=f8f74c4f-4071-4b3e-8d80-8d7cb60561cb" alt=""><figcaption></figcaption></figure>

Click the **Add filter** link to open a drop-menu menu of options. Filter chart data based on UTM codes, referrer domains and more.

Use the date picker to enter a custom time period for chart data.&#x20;

<figure><img src="https://2613769297-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-M1AQCa9ckIWH7hGfrUV%2Fuploads%2Fjeuzu7FckwAJk1YtEK7f%2Fimage.png?alt=media&#x26;token=ce239e81-e6a1-473b-838d-5bde6fc44d03" alt=""><figcaption></figcaption></figure>

## Funnel analytics&#x20;

We collect funnel data for six metrics on each funnel step, including conversion rate, page views, and optin rate.

The same page shows data for variants, too. If you're running [A/B tests](https://docs.funnelish.com/advanced-features/a-b-testing), [geo split tests](https://docs.funnelish.com/advanced-features/broken-reference), or [geo-funnels](https://docs.funnelish.com/advanced-features/geo-funnels), expand the table to show a row for each step variant.&#x20;

### Open the analytics page

1. Open a funnel.
2. Go to the left sidebar and find **Funnel Analytics.**

<figure><img src="https://2613769297-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-M1AQCa9ckIWH7hGfrUV%2Fuploads%2F4WZUxhLt2ta8KhOy51Bq%2FFunnel%20Analytics.png?alt=media&#x26;token=0428bb93-6f51-4c4c-89ec-aaa0a93bf34d" alt="" width="375"><figcaption><p>Funnel analytics.</p></figcaption></figure>

### &#x20;Review the data

1. Go to the top right corner of the page.
2. Set the reporting period for the data (e.g. last 30 days).
3. Scroll down the page to the **Performance breakdown** heading.
4. Locate a funnel.
5. Review data.

![](https://2613769297-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-M1AQCa9ckIWH7hGfrUV%2Fuploads%2FQEqWTDCD202Jn2kFEVY3%2Fc-5.png?alt=media\&token=21435495-61e7-46aa-a9e7-e58eed717b69)

* Click the arrow next to a step name to expand a row. The table shows data for each step variant if you are running spilt tests.

![](https://2613769297-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-M1AQCa9ckIWH7hGfrUV%2Fuploads%2FfqcAGcdJbRCR4M5h2nN2%2Fc-3a.png?alt=media\&token=4a33d807-021b-4539-95b1-6605196c8165)

* Hover the mouse over a figure to see performance changes compared to the previous period.

![](https://2613769297-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-M1AQCa9ckIWH7hGfrUV%2Fuploads%2FdEayazuBCDz5gyodJJaH%2Fc-6.png?alt=media\&token=d904e1b6-c197-4349-b6b9-afb3fde4c9f3)


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Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
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```

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The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.