Google Analytics

Collect funnel data

Learn how to track funnel activity with Google Analytics.

You can connect Google Analytics (GA4) to Funnelish to track funnel events such as:

• Purchases (with product names, values, and currency)

• Upsells & downsells

• Order bumps

• Leads, add-to-carts, thank-you pages

• And more funnel interactions

This helps you measure your visitors, campaigns, and conversions directly in GA4.

Copy measurement ID

1. Log in to your Google Analytics account.

2. In the left-hand menu, click Admin.

3. Under Property, select the property you want to use.

4. Go to Data Streams.

5. Choose your web data stream.

6. In the top-right corner, copy your Measurement ID (looks like G-XXXXXXXXXX).

https://ga4.com/find-your-measurement-id-in-google-analytics-4 - Measurement ID

Full Google Doc guide on finding the measurement ID, here.

Paste your ID

Log in to your Funnelish account and enable Google Analytics inside Global Apps.

Paste the Measurement ID into the field and then save.

Enable the funnel app

1. Enable Google Analytics inside Funnel Apps.

2. Paste your measurement ID again (can be a different one than the default one set up inside Global Apps).

3. If no ID is pasted, then the default (Global Apps) one will be used.

4. Save changes.

Your funnel is connected to your Google Analytics account. You can now track your visitors, marketing campaigns, conversions, top content, and more.

Note Buyers using PayPal & Klarna need to be tracked properly throughout the funnel as a single session and track UTM tags of those sales. To do so, please follow this article in order to exclude paypal.com from starting a new session.