# Delays

Sometimes it makes sense to delay an automation action. Maybe, for instance, you want to give the customer time to fully digest landing page content or watch a video before sending out a message with a discount.&#x20;

The **Wait** action causes the automation to pause for a set period of time before performing the next action. This article shows you how to set up the delay.

{% embed url="<https://youtu.be/393DQWSBwek>" %}

## 1  Open an automation

Open an automation and click the plus (+) button.&#x20;

<figure><img src="/files/kJ3SOYEGCcUEKBPscA4J" alt=""><figcaption></figcaption></figure>

Select **Workflow** and choose **Wait.**

![](/files/ISXS7P02bzqP2bBNW65c)

## 2  Set the delay

Choose how long you want to wait before performing the next action in the automation. Enter the number and select a period: minutes, hours, days, weeks, or months.

![](/files/-MW5SflSMJtWGyVcpMxf)

You can add these delays anywhere inside of your automation. They're commonly used to space out emails to customers.


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