Control the timing of actions
Sometimes it makes sense to delay an automation action. Maybe, for instance, you want to give the customer time to fully digest landing page content or watch a video before sending out a message with a discount.
The Wait action causes the automation to pause for a set period of time before performing the next action. This article shows you how to set up the delay.
Open an automation and click the plus (+) button. Select Workflow and choose Wait.
Choose how long you want to wait before performing the next action in the automation. Enter the number and select a period: minutes, hours, days, weeks, or months.
You can add these delays anywhere inside of your automation. They're commonly used to space out emails to customers.