Sometimes it makes sense to delay an automation action. Maybe, for instance, you want to give the customer time to fully digest landing page content or watch a video before sending out a message with a discount.
The Wait action causes the automation to pause for a set period of time before performing the next action. This article shows you how to set up the delay.
1 Open an automation
Open an automation and click the plus (+) button.
Select Workflow and choose Wait.
2 Set the delay
Choose how long you want to wait before performing the next action in the automation. Enter the number and select a period: minutes, hours, days, weeks, or months.
You can add these delays anywhere inside of your automation. They're commonly used to space out emails to customers.
