# Delays

Sometimes it makes sense to delay an automation action. Maybe, for instance, you want to give the customer time to fully digest landing page content or watch a video before sending out a message with a discount. 

The **Wait** action causes the automation to pause for a set period of time before performing the next action. This article shows you how to set up the delay.

{% embed url="<https://youtu.be/393DQWSBwek>" %}

## 1  Open an automation

Open an automation and click the plus (+) button.&#x20;

<figure><img src="https://2613769297-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-M1AQCa9ckIWH7hGfrUV%2Fuploads%2FMnDrQC7ObsItvpx42XtP%2Fimage.png?alt=media&#x26;token=a69eb0d3-647b-439f-a24f-6ac51688ffc1" alt=""><figcaption></figcaption></figure>

Select **Workflow** and choose **Wait.**

![](https://2613769297-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-M1AQCa9ckIWH7hGfrUV%2Fuploads%2FdtX116xK1KhtsSKac2Xi%2FFunnelish-Automations-Workflow-Wait.png?alt=media\&token=946adf80-be9b-4771-a675-085e6ffd4643)

## 2  Set the delay

Choose how long you want to wait before performing the next action in the automation. Enter the number and select a period: minutes, hours, days, weeks, or months.

![](https://2613769297-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-M1AQCa9ckIWH7hGfrUV%2F-MW57wuUBIqW-KMwZD8O%2F-MW5SflSMJtWGyVcpMxf%2Fchrome-capturedelay.gif?alt=media\&token=f01919e2-b3bc-4c88-80df-0833b20fec6a)

You can add these delays anywhere inside of your automation. They're commonly used to space out emails to customers.