Triggers
Let's trigger some automations!
When building a funnel automation, the first step is to select a trigger. In this article, we describe the six trigger options.
To access the trigger options, open a funnel and navigate to the new automation dashboard (we showed you how in a previous article). After clicking Start from scratch, a pop-up window displays six trigger options.
- On Refund
- New Subscription
- Subscription Canceled
- On Purchase
- Purchase Attempt
- Optin

After you select a trigger, there are two configuration options.
- 1.Switch on the toggle to run the automation once per customer, even if they go through your funnel multiple times.
- 2.Decide when to trigger the automation. Include purchases on All Steps or one or more specific steps on the dropdown.
