One-Time Products

Sell physical and digital goods
This article shows you how to set up one-time products on a funnel step (Order page, Upsell page, or Downsell page).
Adding a one-time product to a step does not (by itself) display the item in the funnel. You need to complete another action with a Funnelish widget:
Note We show you how to add product variants to your funnel in a different article. Learn more.

Adding products

A funnel step can display the one-time products you attach to that page. If you, for instance, want to display a Product list on one step and create an Order bump on a different step, you need to attach items to each step separately.
  1. 1.
    Open a funnel.
  2. 2.
    Click a step one time.
  3. 3.
    Click the Add a new product button.
Note You can add products to an Order page, Upsell page, or Downsell page.
Add a product to a funnel step
4. On the next page, select One-time.
5. Click Continue. A new window displays.
Note We show you how to add a subscription in a different article. Learn more.
Choose a product type


Follow these steps to add a one-time product.
  1. 1.
    Eter a unique product name.
  2. 2.
    Enter a price.
  3. 3.
    Switch on the toggle to make this product eligible for the Order Bump feature. (optional) The default setting is OFF.
  4. 4.
    Click Create product.
Create a new product
  • Funnelish adds the item to the list of products.
New product on the list

Configuring the product

To add or edit one-time product information or customize the display on the Product List, click the product name. The edit panel displays on the right with six sections


Edit the name and change the product to an order bump.


Edit the one-time price or change the product to a subscription. You can also insert text into the Displayed Price field to provide extra information and create incentives on the Product List.

Product image

Upload a thumbnail image to display alongside the product name on the Product List.


Select by default automatically adds the one-time product to the cart. The customer can change this number.
If you enable the Hide feature along with Select by default, the customer is automatically charged for this product. Use this combination of settings, for instance, to add a shipping fee to every order.
The Highlight feature adds a yellow background to the product tile.
Add Tags to highlight a product. Adjust the background color and text size.
  • The results are visible on the Product List.


Add or modify product variants. Enter a variant category (e.g. size, color) and the options. On the Product List, variants do not display until the customer adds at least one item to the cart.


Funnel automations are easy-to-configure triggers and actions that create endless opportunities to automate tasks and connect with your audience! There are six basic triggers (e.g. a customer makes a purchase or cancels a subscription) and dozens of possible automated responses.


Click Save changes and preview your Product List.